What role does Hills
(2004) suggest the fans play in the construction of cult TV? How is new media
central to this?
The fan of cult television
plays a pivotal role in the longevity and status of a series. What a show like
Joss Whedon’s Buffy the Vampire Slayer may have lacked in wider audience and
network funding certainly made up the difference in cult followings and fan
base.
Hills (2004) reinforces
the fan role in cult television by going on to assert that it is the fine
balance between premeditated construction and an enthusiastic fan base that
firmly plants a TV show in this category. He asserts that siding with one or
the other is overly simplistic and the nature of cult TV is hardly that.
Jostein Gripsrud is quoted in Hills (2004) as defining fandom as the point “when
an enthusiasm for a cultural object or other… takes on a totalising, defining
role in people’s lifestyles and identities.”
It seems that the Cult Television Phenomenon
is not a phenomenon at all, but rather the planned execution of a series that
fits the criteria of a production worth writing fan fiction about.
Buffy the Vampire Slayer
achieves cult status by taking advantage of both industry television criteria
and the fan collective. New media plays a patent role in the fan sphere by continuation
the active and enthusiastic relationship outside the one hour a week viewing
time. This can be seen in the omnipresent cult TV fan presence online and in
the world of fan-zines, comics and conventions. Starting at the ubiquitous Facebook
page, the manifestations of fandoms ‘fan out’ from
there; fan sites, episode guides, production histories, appreciation
societies, fan fiction, e-bay memorabilia stores and so on, all of which is
true for Buffy the Vampire Slayer. It is use of new media formats linking fans
beyond their living rooms that are developing the inter-textual characteristics
of Cult TV.
We can conclusively argue that despite large
followings and subscribers, it is the fan base and following via new media fields
that make Cult TV a sub-genre of Western popular culture, as opposed to a
series falling into a clearly defined genre of its own doing.
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